About test levels in TikTok's Beta Tester Program

Last updated: November 2024

TikTok's Beta Tester Program provides advertisers with the ability to test and provide feedback on some of our latest features. By joining the program, you are letting TikTok know that you would like access to some of the latest TikTok ad products and are willing to participate in beta tests.


Joining the Beta Tester Program doesn't necessarily guarantee you will be put in any tests. Learn more about how to join TikTok's Beta Tester Program.


The Beta Tester Program offers three levels of tests:

  • Level One: All participants of the program may be automatically enrolled in these tests. If you are enrolled in a Level One test, you may or may not notice any changes to your experience in TikTok Ads Manager. Refer to the Beta Tester Program Terms under "Beta Services and Beta Scope" and "List of Basic Beta Services" to learn more about the scope of Level One tests.

  • Level Two: Participants of the program may be enrolled in Level Two tests. If you are enrolled enrolled in a Level Two test, you will receive an email and a notification in TikTok Ads Manager describing the test. You will have 5 business days from the date of the notice to opt out. To opt out, open the email and click Opt out, or open your notification in Ads Manager and click Opt out. After this one week period, if you have not opted out, the test may proceed.

  • Level Three: Participants of the program may be enrolled in Level Three tests. If enrolled for a Level Three test, you will receive an email and a notification in TikTok Ads Manager describing the test. The test will not proceed unless you opt-in via the email or Ads Manager. To opt-in, open your email and click Join now, or open the notification in Ads Manager and click Join now. Once you have opted-in, the test may proceed.


You cannot leave tests you are already enrolled in, but you can prevent your account from being enrolled in future tests. Learn more about how to leave TikTok's Beta Tester Program.