Principle
At TikTok, we are committed to maintaining a safe and positive environment for all users. We aim to make our ad content comfortable for everyone. Therefore, it is each advertiser's responsibility to follow all advertising regulations, laws, and standards for adult sexual products, services, dating services, and entertainment.
Policy
It is your responsibility as an advertiser to follow all advertising regulations, laws, and standards for adult sexual products, services, dating services, and entertainment. In addition to following all industry rules, we have put additional policies in place for the safety of our users.
We do not allow sexual services, sexual products, sexual activity, sexually explicit content, text, and audio, sexually suggestive content, nudity and body exposure, and dating and live chat.
Sexual services
We do not allow sexual services. Examples include, but are not limited to:
Promotion, sale, solicitation, or facilitation of access to adult entertainment such as host or hostess clubs, strip clubs, sexual services such as escort services, prostitution, or erotic massages.
Sexual chats, imagery, and pornography.
Member exclusive content and streaming of adult content through a webcam, such as stripping, nude modeling, and masturbation (sexcamming).
Sexual products
We do not allow sexual products. Examples include, but are not limited to:
Promotion, sale, solicitation, or facilitation of access to pornographic material, sex toys, and supplies such as lubricants, fetish, or sexual fantasy costumes
Promotion, sale, solicitation, or facilitation of access to the enhancement of sexual performance, pleasure, or bodily appearance, such as drugs, medications, tools, or devices such as penis enlargement or breast enhancement products or services
Sexual activity
We do not allow sexual activity. Examples include, but are not limited to:
Penetrative sex, non-penetrative sex, and oral sex
Fetish and kink activity
Sexually explicit content, text, and audio
We do not allow sexually explicit content, text, and audio. Examples include, but are not limited to:
Grinding
Humping
Rubbing, squeezing, pinching, spanking, or slapping of clothed sensitive regions or sensitive body parts
Imitating sexual positions outside of sexual activity taking place
Mimicking sexual acts
Sexually explicit text, audio or term that directly describes or references specific sexual activity, body parts, or sexual products
Sexually suggestive content
We do not allow sexually suggestive content. Examples include, but are not limited to:
Overtly sexual kissing
Sexually suggestive text or audio
Sexualized body positions
Emphasis on sensitive body part or sensitive region
Flirtatious movements
Wearing underwear, stripping, or undressing
Nudity and body exposure
We do not allow nudity and body exposure. Examples include, but are not limited to:
Displaying nudity
Displaying excessive visible skin
Dating and live chat
The promotion, selling, solicitation, or facilitation of access to dating apps or services that convey, imply, portray, or encourage transactional relationships, infidelity, or sexual encounters is not allowed. Examples include but are not limited to:
Infidelity
International brides or mail-order brides
Sexual encounters
Exchange in terms of income or compensation including goods or services
Dating focused on large age gaps, sugaring or sugar dating, or engaging in companionship, relationships, or dating in exchange for compensation or material benefit
Other transactional companionship
Aggregated landing pages featuring ads or promotions for other dating sites
Content that is sexually suggestive in nature, such as focusing on bodies, sexual language, or innuendo
Country-specific requirements
Argentina
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Australia
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Austria
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Bahrain
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Belarus
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Live chat apps | Target users aged 18 years and older. Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Belgium
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Brazil
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older. Work with a TikTok Sales Representative to: -Obtain our explicit permission. -Make sure that other requirements are met. |
Live chat apps | Target users aged 18 years and older. Work with a TikTok Sales Representative to: -Obtain our explicit permission. -Make sure that other requirements are met. |
Cambodia
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older |
Canada
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure that other requirements are met |
Chile
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older. Work with a TikTok Sales Representative to: -Obtain our explicit permission. -Make sure other requirements are met. |
Live chat apps | Target users aged 18 years and older. Work with a TikTok Sales Representative to: -Obtain our explicit permission. -Make sure that other requirements are met. |
Costa Rica
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Czech Republic
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Denmark
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Dominican Republic
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Ecuador
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Egypt
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Finland
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
France
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Germany
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Greece
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Guatemala
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Hungary
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Indonesia
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older |
Iraq
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Ireland
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Israel
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older You must actively work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Italy
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older You must actively work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Japan
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older
Not allowed on the ad content or landing pages: -Sexual suggestions or expressions that could mislead users into thinking it's a dating service -Unrealistic or misleading expressions that claim users can boost their profits or public recognition |
Jordan
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Kazakhstan
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Kuwait
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Lebanon
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Luxembourg
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Malaysia
Ad topic | Requirements |
Dating applications or services | Target users aged 18 years and older |
Mexico
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Morocco
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Netherlands
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
New Zealand
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Norway
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Oman
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Pakistan
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Not allowed |
Panama
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Peru
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Philippines
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older |
Poland
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Portugal
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Qatar
Ad topic | Details |
Dating applications or services | Not allowed |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Romania
Ad topic | Requirements |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Saudi Arabia
Ad topic | Details |
Dating applications or services | Not allowed. |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Singapore
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older |
South Africa
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
South Korea
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older |
Spain
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Sweden
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Switzerland
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Taiwan
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older |
Thailand
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older |
Turkey
Ad topic | Details |
Dating applications or services | Not allowed. |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
United Arab Emirates
Ad topic | Details |
Dating applications or services | Not allowed. |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
United Kingdom
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
United States
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Uruguay
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Live chat apps | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |
Vietnam
Ad topic | Details |
Dating applications or services | Target users aged 18 years and older Work with a TikTok Sales Representative to: -Obtain our explicit permission -Make sure other requirements are met |