Principle
Our policies prioritize the safety of its diverse community, which includes teens and people of different backgrounds. Restrictions on alcohol-related content comply with legal standards and aim to create a safe and responsible environment for all users.
Policy
On ad content and landing pages, we do not allow featuring or promoting alcohol brands or drinks, including alcohol-free options, or scenes of alcohol consumption in markets where alcohol advertising is not permitted.
Even in markets where alcohol advertising is not banned, do not display or promote excessive drinking or irresponsible drinking, alcohol brand names, bar scenes, or scenes of drinking in real life. Any incidental references or suggestions relating to alcohol must be responsible.
The following are examples of what is not allowed on ad content or on landing pages:
People acting drunk, disorderly, or irresponsibly
The display or endorsement of excessive or immoderate drinking, including binge drinking and bottomless drinking
People drinking who appear to be younger than the legal drinking age
Claims about alcohol, the benefits of consuming alcohol, or suggestions that glorify or glamorize alcohol
Suggestions that alcohol can make you more popular, successful, happy, or solve problems
Showing alcohol being consumed while driving or at work
Promoting a drinking culture
References to hangovers
Note: Selective alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.
Country-specific requirements:
Argentina
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Australia
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Alcohol brands or featuring alcohol branding may be allowed if certain conditions are met: -Target users aged 18 years or older Ad content or landing pages sponsored by alcohol brands may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Austria
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Bahrain
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Belarus
Ad topic | Details |
Alcohol-related situations | Not allowed: -Alcoholic beverages |
Belgium
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Brazil
Ad topic | Details |
Alcohol-related situations and drinking establishments | Alcoholic beverages, such as beer, wine and low alcoholic ready to drink beverages may be allowed if the following conditions are met: -Target users aged 18 years or older -Work with a TikTok Sales Representative
Not allowed: -Liqueurs, distilled, and similar alcoholic beverages |
Bulgaria
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Cambodia
Ad topic | Details |
Alcohol-related situations and drinking establishments | Alcoholic beverages, such as beer and 0% alcoholic beverages, may be allowed if the following requirements are met: -Target users aged 18 years or older -Display applicable disclaimers -Provide necessary registration documents -Work with a TikTok Sales Representative Not allowed: -Alcoholic beverages, such as liquors, spirits, and wines, with the exception of beers and 0% alcoholic beverages -Bars -Alcohol delivery services |
Canada
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine or spirits -Alcohol clubs or subscription services -Alcohol-making kits |
Chile
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Colombia
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Costa Rica
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Czech Republic
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Denmark
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Dominican Republic
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Ecuador
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Egypt
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Finland
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
France
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Germany
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Greece
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Guatemala
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Hungary
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Indonesia
Ad topic | Details |
Alcohol-related situations and drinking establishments | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: -Display appropriate disclaimers -Provide necessary registration documents -Target users aged 25 years or older
Not allowed: -Alcoholic beverages, such as wine, beer, spirits, and other liquors -Bars -Alcohol delivery services |
Iraq
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Ireland
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Israel
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Italy
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Japan
Ad topic | Details |
Alcohol-related situations | -Target users aged 20 or older -Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee |
Jordan
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Kazakhstan
Ad topic | Details |
Alcohol-related situations | Not allowed: -Alcoholic beverages |
Kuwait
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Lebanon
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Promoting 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed under certain conditions: -Target users aged 25 or older
Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Luxembourg
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that facilitate binge drinking |
Malaysia
Ad topic | Details |
Alcohol-related situations and drinking establishments | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: -Display appropriate disclaimers -Provide necessary registration documents -Target users aged 25 years or older
Not allowed: -Alcoholic beverages, such as wine, beer, spirits, and other liquors -Bars -Alcohol delivery services |
Mexico
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Morocco
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Netherlands
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
New Zealand
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Alcohol brands or featuring alcohol branding may be allowed if certain conditions are met: -Target users aged 18 years or older
Ad content or landing pages sponsored by alcohol brands may be allowed if certain conditions are met: -Target users aged 18 years or older
Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Norway
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Oman
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Ad topic | Details |
Alcohol-related situations and drinking establishments | Not allowed: -Alcoholic beverages -Bars -Alcohol recycling services |
Panama
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Peru
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Philippines
Ad topic | Details |
Alcohol-related situations and drinking establishments | Beer and 0% alcoholic beverages may be allowed if the following requirements are met: - Target users aged 18 years or older - Display applicable dislcaimers - Provide necessary registration documents - Work with a TikTok Sales Representative for beer
Not allowed: -Alcoholic beverages, such as wines, spirits, and liquors, except beers and 0% alcoholic beverages -Bars -Alcohol delivery services |
Poland
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Portugal
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Qatar
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Romania
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Saudi Arabia
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Singapore
Ad topic | Details |
Alcohol-related situations and drinking establishments | Beer and 0% alcoholic beverages may be allowed if the following requirements are met: -Target users aged 18 years or older -Display applicable dislcaimers -Provide necessary registration documents -Work with a TikTok Sales Representative for beer
Not allowed: -Alcoholic beverages, such as wines, spirits, and liquors, except beers and 0% alcoholic beverages -Bars -Alcohol delivery services |
South Africa
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer and 0% alcoholic beverages may be allowed if the following requirements are met: -Target users aged 18 years or older -Display applicable dislcaimers -Provide necessary registration documents -Work with a TikTok Sales Representative for beer
Not allowed: -Alcoholic beverages, such as wines, spirits, and liquors, except beers and 0% alcoholic beverages -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
South Korea
Ad topic | Details |
Alcohol-related situations and drinking establishments | -Target users aged 25 years or older -Include the disclaimer, "Excessive drinking can harm your health."
Not allowed: -Encouraging users to be intoxicated -Encouraging excessive or irresponsible drinking |
Spain
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Sweden
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Switzerland
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
Taiwan
Ad topic | Details |
Alcohol-related situations and drinking establishments | Target users aged 18 years or older Include a warning message |
Thailand
Ad topic | Details |
Alcohol-related situations and drinking establishments | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: -Target users aged 18 years or older -Display appropriate disclaimers -Provide necessary registration documents -Follow all local requirements
Not allowed: -Alcoholic beverages, such as wine, beer, spirits, and other liquors -Bars -Alcohol delivery services |
Turkey
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
United Arab Emirates
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
United Kingdom
Ad topic | Details |
Alcohol-related situations and drinking establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: -Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: -Target users aged 18 years or older Not allowed: -Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol -Alcohol clubs or subscription services -Alcohol-sponsored events -Adult drinking establishments such as strip clubs |
Alcohol accessory products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met: -Target users aged 18 years or older -Avoid any affiliation with alcohol brands -Do not display alcohol branding Not allowed: -Alcohol-branded merchandise or products -Drinking games -Homebrewing kits -Alcohol-making kits -Cocktail-making courses or classes -Products that encourage excessive drinking |
United States
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol clubs or subscription services -Alcohol-sponsored events -Alcohol-making kits |
Uruguay
Ad topic | Requirements |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Beer advertising may be authorized if it meets the following conditions, among others: - Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older. - Ad content must include the disclaimers and warning messages required by current applicable legislation. - You must be working with a TikTok Sales Representative. Not allowed: -Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Vietnam
Ad topic | Details |
Alcohol-related situations, drinking establishments, and alcohol accessory products | Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met: -Target users aged 18 years or older -Comply with all local laws -Display applicable disclaimers |