Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
Games
E-Commerce
Industry
| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | hook | 14.30% | 8.89% | 20.95% | -12.26% | Related videos |
2 | has shooting | 9.09% | 7.14% | 45.33% | -4.23% | Related videos |
3 | simulation operation | 8.00% | 10.61% | 22.95% | 21.30% | Related videos |
4 | character selection | 6.22% | 6.34% | 11.92% | 6.80% | Related videos |
5 | game play failed | 6.17% | 10.19% | 16.61% | -32.16% | Related videos |
6 | download call_to_action | 4.86% | 5.10% | 20.91% | 6.56% | Related videos |
7 | game play | 4.83% | 7.33% | 19.11% | 1.08% | Related videos |
8 | merge | 4.08% | 11.06% | 25.93% | -10.13% | Related videos |
9 | free to play | 1.76% | 3.23% | 31.31% | 28.31% | Related videos |
10 | building | 1.42% | 1.46% | 25.20% | 10.24% | Related videos |
11 | fighting scene | 1.12% | 1.96% | 21.30% | -18.13% | Related videos |
12 | profit implication | 0.77% | 1.14% | 10.89% | -58.60% | Related videos |