Creative Insights

Uncover the strategies behind high-performing ads on TikTok and benefit from data driven guidance.

Best practices

We identified these top creative insights to help you create the best performing TikTok ad

Video quality

High-resolution

312%

Video resolution of 720P and above indicates a 312% lift in conversion.

Follow for more conversions!

A video resolution of 720P or above indicates a 312% lift in conversion, compared to videos with lower resolution than 720P.

393

Aspect ratio

Full-screen

91%

Videos with a 9:16 aspect ratio indicate a 91% lift in conversion.

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Videos with a 9:16 aspect ratio indicate a 91% lift in conversion compared to videos that are not formatted to fit full-screen.

228

Sound

16%

Adding audio of any kind indicates a 16% lift in impression.

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Adding audio of any kind indicate a 16% lift in impressions, compared to videos without any audio.

135

Video duration

21-34s

280%

Videos with a duration between 21 to 34 seconds indicate a 280% lift in conversion and a 2% lift in impressions.

Follow for more impressions & conversions!

Videos with a duration between 21 to 34 seconds indicate a 280% lift in conversion and a 2% lift in impressions compared to videos with a duration shorter than 21 seconds and longer than 34 seconds.

Videos with a duration between 10 to 20 seconds are also effective for impressions. However, for best results, especially with the goal to drive more conversions – the recommended 21 to 32 seconds is best.