Tiktok for business
Best practices
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We identified these top creative insights to help you create the best performing TikTok ad
Video quality
High-resolution
312%
Video resolution of 720P and above indicates a 312% lift in conversion.
Follow for more conversions!
A video resolution of 720P or above indicates a 312% lift in conversion, compared to videos with lower resolution than 720P.

297

Aspect ratio
Full-screen
91%
Videos with a 9:16 aspect ratio indicate a 91% lift in conversion.
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Videos with a 9:16 aspect ratio indicate a 91% lift in conversion compared to videos that are not formatted to fit full-screen.

171

Sound
On
16%
Adding audio of any kind indicates a 16% lift in impression.
Follow for more impressions!
Adding audio of any kind indicate a 16% lift in impressions, compared to videos without any audio.

98

Video duration
21-34s
280%
Videos with a duration between 21 to 34 seconds indicate a 280% lift in conversion and a 2% lift in impressions.
Follow for more impressions & conversions!
Videos with a duration between 21 to 34 seconds indicate a 280% lift in conversion and a 2% lift in impressions compared to videos with a duration shorter than 21 seconds and longer than 34 seconds.
Videos with a duration between 10 to 20 seconds are also effective for impressions. However, for best results, especially with the goal to drive more conversions – the recommended 21 to 32 seconds is best.

128

Video orientation
Vertical
40%
Videos with vertical orientation indicate a 40% lift in impressions.
Follow for more conversions!
Videos with vertical orientation indicate a 40% lift in impressions, compared to videos using a square or horizontal aspect ratio.

69

CTA
Added
152%
Adding a clear call to action indicates a 152% lift in conversion.
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Adding a clear call to action indicate a 152% lift in conversion, compared to videos that don't clearly state a call to action.

140

Vertical Tips
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