Tiktok for business
Creative Center

Creative Insights

Dive into the data and insights behind the best performing ads on TikTok
Best practices
We identified these top creative insights to help you create the best performing TikTok ad
Video quality
High-resolution
312%
Video resolution of 720P and above indicates a 312% lift in conversion.
Follow for more conversions!
A video resolution of 720P or above indicates a 312% lift in conversion, compared to videos with lower resolution than 720P.

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Aspect ratio
Full-screen
91%
Videos with a 9:16 aspect ratio indicate a 91% lift in conversion.
Follow for more conversions!
Videos with a 9:16 aspect ratio indicate a 91% lift in conversion compared to videos that are not formatted to fit full-screen.

14

Sound
On
16%
Adding audio of any kind indicates a 16% lift in impression.
Follow for more impressions!
Adding audio of any kind indicate a 16% lift in impressions, compared to videos without any audio.

11

Video duration
21-34s
280%
Videos with a duration between 21 to 34 seconds indicate a 280% lift in conversion and a 2% lift in impressions.
Follow for more impressions & conversions!
Videos with a duration between 21 to 34 seconds indicate a 280% lift in conversion and a 2% lift in impressions compared to videos with a duration shorter than 21 seconds and longer than 34 seconds.
Videos with a duration between 10 to 20 seconds are also effective for impressions. However, for best results, especially with the goal to drive more conversions – the recommended 21 to 32 seconds is best.

13

Video orientation
Vertical
40%
Videos with vertical orientation indicate a 40% lift in impressions.
Follow for more conversions!
Videos with vertical orientation indicate a 40% lift in impressions, compared to videos using a square or horizontal aspect ratio.

8

CTA
Added
152%
Adding a clear call to action indicates a 152% lift in conversion.
Follow for more conversions!
Adding a clear call to action indicate a 152% lift in conversion, compared to videos that don't clearly state a call to action.

12

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