From expanded measurement and ad integrity solutions to new advertiser controls, TikTok continues to build a more transparent, measurable, and trusted advertising ecosystem.

This quarter, we've made significant progress in enhancing the safeguards and standards that matter most to advertisers. Here are the key updates.

New research and guidance on how brands can scale creator partnerships responsibly while maintaining brand safety, suitability, authenticity, and audience trust.

Learn TikTok's ad policy, review process, and best practices for successful ad approval. This guide is designed for businesses of all sizes to ensure compliance and optimise creative performance.

Using TikTok's new Category Exclusion and Vertical Sensitivity controls, advertisers now have more customizable ways to define where their ads appear on the For You feed. Allowing for brand protections that extend beyond traditional suitability, the controls can be conveniently accessed in a new unified Brand Safety Hub in TikTok Ads Manager.

Following a year of progress on our sustainability journey, we are happy to announce our global commitment to Ad Net Zero.

Learn about how we're building the most trusted entertainment platform in the world.

TikTok and Valentine’s Day for Agencies: Tap into new audiences with holiday content

TikTok and Valentine’s Day for SMBs: Tap into new audiences with holiday content

We build privacy into TikTok by design, and give our community a range of controls to manage their online presence to decide the TikTok experience that’s right for them.

The TikTok Marketing Partners Program is proud to announce its first group of badged Measurement Partners with a specialty in Brand Safety and Suitability.

With so many growing concerns for modern advertisers, how do you choose the platform partner that is right for you?