Creators
TikTok Creator Marketplace: festive magic
The festive season is just around the corner, and on TikTok, holiday content never fails to spread joy. From preparations to celebrations, 42% of users in Australia expect to spend more time on TikTok for festive inspiration this year [1]. And in the lead up to gifting season, creator collaborations are a great way to spark the festive feels and boost sales for brands.
With an easy-to-use interface, thousands of creators at your fingertips and first-party data reporting to analyze campaign performance, TikTok Creator Marketplace gives you everything you need to kickstart your holiday campaigns and connect with customers, through creators, over the festive period.
3 things TikTok users are looking forward to this holiday season
Demand for holiday content is growing. Across Australia, there are three main things the TikTok community is looking forward to on the platform:
Shopping and Gifting
It’s gifting season – and the TikTok community is ready for #ChristmasGiftIdeas. In Australia, 72% say they’re looking forward to finding gifts for friends and family [1]. Users are also feeling extra generous this year: users in Australia are 3.4x more likely to increase their gift shopping budget for Christmas 2022 [1].
The Season of #Self-Care
While buying gifts for friends and family are high on the list, Australians are also investing in #selfcare this holiday season, with 65% of TikTok users in Australia planning to pamper themselves in the year-end [1]. Australian TikTok users are also 2x more likely to pamper themselves compared to non-users [1].
Merry Celebrations
From festive parties to family dinners, the holidays are a time for celebration and TikTok users are searching for inspiration on how to get prepped. In Australia, 77% of consumers are looking forward to dining with family and friends, with TikTok users being 1.7x more likely to try new recipes compared to non-users [1]. As they start planning their festive spreads, leverage on TikTok creators to offer grocery inspiration!
November is the month for festive preparations
Holiday shopping may start as early as September but for the TikTok community, it ramps up in November. In Australia, 7 in 10 TikTok users begin gift shopping 1-3 months before the holidays. Plus, they’re 51% more likely to convince others to buy a product they saw on the platform [1]. Brands should certainly leverage on tapping into creators’ influence and outreach. Partnering with creators ahead of, and during, the November surge gets customers inspired for planning and shopping, boosting festive sales.
Creators are at the heart of creative ideas for the holidays
On TikTok, creator content not only sparks discovery – it leads to purchases. In Australia, 41% have immediately bought something they discovered on TikTok [1]. Inspiration also pays off: users in Australia spend 45% more when TikTok is part of the purchase journey [1].
On TikTok, there’s no start or end to the purchasing path – it’s an infinite loop of discovery, consideration, conversion and post-purchase reviews. So, what’s the most effective way to partner with creators and inspire your audience this holiday season? Here are some key content ideas to try:
Food and beverage: Involve TikTok food creators to try new Christmas themed recipes (or a spin on traditional dishes) for 12 consecutive days – #12DishesOfChristmas!
Beauty: Leverage TikTok beauty creators to bring Christmas looks to life with GRWM videos, beauty wish lists or party look inspiration – #ChristmasMakeup.
Gifting: Lean on local TikTok creators to share their best suggestions on where to shop for gifts, as well as to provide gift wrapping ideas – #ChristmasGiftIdeas.
On TikTok, inspiration is everything. This holiday season, find out how to leverage the power of TikTok Creator Marketplace and kickstart collaborations that are sure to spark festive joy.
A gift from us to you! Use the Advertising Code ‘FESTIVE22’ when running your holiday creator campaign on TikTok Creator Marketplace between 1 November to 25 December 2022, and stand a chance to earn up to US$200 worth of ad credits* in your TikTok Ads Manager account.
Step-by-step guide:
Login to TikTok Creator Marketplace
Click on ‘Create Campaign’ [top right corner]
Select your Campaign Objectives and Collaboration Type. Click ‘Confirm’ at the bottom right.
On the next page, add the Selected Creators from your shortlist that you want to invite for campaign collaboration. Fill in your Campaign Details, Deliverables, and Payment method.
Below the ‘Payment’ section, you will notice a section for ‘Advertising code’.
Enter the Advertiser code “FESTIVE22” in the red boxed out section marked out below:
7. Click ‘Confirm’, check your campaign details on the next page, and press ‘Publish’ to start running your campaign with creators.
Boost festive sales and supercharge your holiday campaigns with creators on TikTok Creator Marketplace now!
*This TikTok Creator Marketplace Holiday Campaign 2022 is open to advertisers in Australia (AU), Singapore (SG), Malaysia (MY), and Philippines (PH) only. The holiday campaign must be run and completed between 1 Nov and 25 Dec 2022. A campaign is considered as completed, only when the creator has successfully published the approved campaign video via TikTok Creator Marketplace, and received the agreed upon payment from the advertiser.
The Advertising Code “FESTIVE22” can only be used once per advertiser. Limited to the first 100 advertisers across all participating markets, on a first-come-first served basis. If your TTAM account is not in USD, you will get the equivalent in your local currency. Detailed Terms & Conditions apply.
Source
TikTok commissioned survey conducted by Toluna on Christmas behaviors in APAC, n=6,212 (AU results), Jun-Aug 2022.