• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 412%

  Higher ROAS vs control

• 80%

  More efficient CPA vs control

• 5X

  More purchases vs control

How Princess Polly used Smart+ with Catalog Ads to drive product sales and stronger ROAS in the US.

• 3.39

  Incremental ROAS on complete payment

• 6.6%

  Uplift in Intent

• 29.8%

  Uplift in Ad Recall

Mastering the Middle-Funnel: How MESHKI Drove Full-Funnel Growth with Brand Consideration Ads

• 12.3%

  Ad Recall Uplift

• 6.3%

  Brand Favourability Uplift

• 6.2%

  Intent Uplift

How eBay's Pre-loved Stories content series achieved full-funnel success

Les Mills is setting the bar for success with Media Mix Modelling

• 394%

  Higher ROAS

• 441%

  Higher conversion rate

• 4.43X

  Over ROAS target

Increasing ROAS and driving conversions during a promotional period through Video Shopping Ads.

• 14%

  Conversion rate Lift for View Content & Purchase

• 18%

  Ad Recall Lift

• +1.6M

  Net new brand users reached

How Australian fashion and lifestyle brand Country Road drove online and offline sales through a full funnel campaign.

• 42%

  Reduction in CPA

• 77%

  Higher ROAS

• 57%

  Higher Conversion Rate

How Australian fashion brand, Supré drove sales and ROAS through Video Shopping ads.

Understanding attribution with Fairing and TikTok.

• 350%

  Purchase Value Increase

• 80%

  CPA Improvement

• 5X

  More Purchases

How Australian online fashion retailer Princess Polly broke into the US market through search ads.

• 3.9X

  Higher ROAS*

• -84%

  Reduced CPA*

• 3.9X

  Higher Conversion Rate (CVR)*

How a global fashion brand drove sales during the 2022 Black Friday sale period.

• 95%

  reduction in CPA

• 6x

  higher CVR

• 4x

  higher ROAS

How Australian activewear brand Lorna Jane drove 25x ROAS growth with TikTok's 90-day plan.