• 412%

  Higher ROAS vs control

• 80%

  More efficient CPA vs control

• 5X

  More purchases vs control

How Princess Polly used Smart+ with Catalog Ads to drive product sales and stronger ROAS in the US.

• -24%

  Lower CPA*

• +77%

  Uplift in CTR*

• +28%

  Uplift in ROAS*

Leveraging TikTok’s AI-powered performance solution Smart+ to drive 28% uplift in return on ad spend on trendy tech accessories

• 14%

  Conversion rate Lift for View Content & Purchase

• 18%

  Ad Recall Lift

• +1.6M

  Net new brand users reached

How Australian fashion and lifestyle brand Country Road drove online and offline sales through a full funnel campaign.

• 42%

  Reduction in CPA

• 77%

  Higher ROAS

• 57%

  Higher Conversion Rate

How Australian fashion brand, Supré drove sales and ROAS through Video Shopping ads.

• 14.4%

  Store Visit Lift

• 712K

  Attributed Store Visits

• 22.8%

  Conversion Index

How L'Oréal Paris & Chemist Warehouse proved TikTok's effectiveness in driving incremental store visits during an in-store promotion period.

• 95%

  reduction in CPA

• 6x

  higher CVR

• 4x

  higher ROAS

How Australian activewear brand Lorna Jane drove 25x ROAS growth with TikTok's 90-day plan.

• +5K%

  Views on original video series after content optimisation

• 1.1%

  CTR

• >5.7M

  Total views

Exponential growth for female-founded Australian lifestyle brand on TikTok beyond Oprah feature and a loyal community

• 8.8x

  ROAS

• >670

  Conversions in 1 week

• >271M

  Views on #frankgreen

Australian lifestyle brand harnesses growing organic fan base to drive customer engagement and website conversions

• 51%

  Increase in purchase value

• 35%

  Decrease in CPA

• 54%

  Increase in sales

Unlocking purchase value through Value-Based Optimisation (VBO).