• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 3.39

  Incremental ROAS on complete payment

• 6.6%

  Uplift in Intent

• 29.8%

  Uplift in Ad Recall

Mastering the Middle-Funnel: How MESHKI Drove Full-Funnel Growth with Brand Consideration Ads

• 707K

  Impressions

• >28K

  Clicks

• 30.5%

  Landing Page View rate

Driving record click-through rates to undergraduate programme campaign page through native TikTok creatives

• -63%

  Lower CPA*

• +337%

  Uplift in CTR*

• +250%

  Uplift in CVR*

Australian fashion accessories brand drives 250% uplift in conversion rates with retargeting strategy on TikTok Catalog Ads campaign

• -48%

  Reduction on Cost per ‘Complete Purchase’ events

• -50%

  Reduction on Cost per ‘Add to Cart’ events

Australian furniture brand leverages Full Funnel Campaign on TikTok to drive catalog sales and reduced cost of web conversions

• -70%

  Lower CPL than target

• 12%

  CVR

• >51K

  Impressions

TikTok Lead Generation campaign drives over 70% lower CPL in event interest registrations amongst c-level executives

• 6.4x

  ROAS

• 300M

  Video views

• >154K

  Completed orders

Expanding global footprint on TikTok, in fashion.

• 17.2x

  ROAS

• 26.7%

  CVR on 'Add to Cart' events

• 328K

  Reach across two weeks

Leveraging full-funnel advertising solutions on TikTok to inspire home decor community and drive website conversions

• >7x

  ROAS

• >25M

  Video views

• 486%

  Uplift in ROAS from Dec 2022 to Mar 2024

Driving conversions on new product launch with bold, reactive content

• >7.1M

  Impressions*

• 192K

  Video views at 100% retention*

• -50%

  Lower CPM (Lifetime) than other advertising platforms

Blending effective creatives with strategic targeting on Spark Ads to make over 7.1M impressions and positive return on ad spend

• 87x

  ROAS

• 22.3%

  CVR on 'Complete Payment' events

• 25M

  Impressions

Australian music festival drums up awareness and video views through TikTok ads to achieve 87x ROAS

• 3.5x

  ROAS (Overall)

• 10x

  ROAS on 'Complete Payment' objective

• >11.8M

  Total views

Australian home and furniture brand finds winning formula to increase ROAS by 1,458% through full funnel ad campaign