• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• +28%

  Higher 6-sec VTR

• -8%

  Lower CPI

• -18%

  Lower Cost Per Registration on Average

QNB Finansbank Leverages TikTok Creative Consultancy for Efficient Testing of New Video Concepts

• 20.8M

  Impressions

• 1.8%

  Average CTR

• +6.9%

  Lift in Ad Recall

Increasing consideration among diversity-conscious audiences in Australia by fostering brand love and affinity as the first travel client to launch content supporting the LGBTQIA+ community.

• 19.4%

  Lift in Brand Affinity

• 13.4%

  Lift in Recommendation

• 12.9%

  Lift in Purchase Intent

Boosting full funnel impact and building brand affinity via sponsorship of TikTok's For You Fest.