• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 3.9X

  Higher ROAS*

• -84%

  Reduced CPA*

• 3.9X

  Higher Conversion Rate (CVR)*

How a global fashion brand drove sales during the 2022 Black Friday sale period.

• 2.6M

  Followers

• 78M

  'Likes' across videos

• 241M

  Total views

Australian pet nutrition brand grows a close-knitted community on TikTok through creative and educational content