• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• -63%

  Lower CPA*

• +337%

  Uplift in CTR*

• +250%

  Uplift in CVR*

Australian fashion accessories brand drives 250% uplift in conversion rates with retargeting strategy on TikTok Catalog Ads campaign

• +108%

  YoY annual revenue*

• +81%

  Increase in customer acquisition*

• -6.4%

  Lower cost of sale*

Driving traffic and catalogue sales to double yearly revenue with full-funnel Black Friday campaign on TikTok

• 394%

  Higher ROAS

• 441%

  Higher conversion rate

• 4.43X

  Over ROAS target

Increasing ROAS and driving conversions during a promotional period through Video Shopping Ads.

• 6.4x

  ROAS

• 300M

  Video views

• >154K

  Completed orders

Expanding global footprint on TikTok, in fashion.

• >7x

  ROAS

• >25M

  Video views

• 486%

  Uplift in ROAS from Dec 2022 to Mar 2024

Driving conversions on new product launch with bold, reactive content

• >15x

  ROAS

• -57%

  CPC on ‘Product Sales’ vs ‘Conversions’ objective

• +102%

  CTR on ‘Product Sales’ vs ‘Conversions’ objective

Streetwear brand in New Zealand leverages Video Shopping Ads (Catalogue) to achieve 15.5x ROAS