• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +36%

  Uplift in ROAS*

• +175%

  Uplift in Conversion*

• -26%

  Lower CPA*

Boosting efficiency and conversion with Smart+ automation

• 3.39

  Incremental ROAS on complete payment

• 6.6%

  Uplift in Intent

• 29.8%

  Uplift in Ad Recall

Mastering the Middle-Funnel: How MESHKI Drove Full-Funnel Growth with Brand Consideration Ads

• -76%

  Lower CPA*

• +20%

  Higher CVR*

• 6x

  Higher impressions*

Building trust, generating leads in the professional services sector

• 2.6X

  Scaled Budgets within target CPA¹

• 6.5K

  Lifetime Total Signups²

How business payment platform pay.com.au drove new customer acquisition at scale with Smart+

• -24%

  Lower CPA*

• +77%

  Uplift in CTR*

• +28%

  Uplift in ROAS*

Leveraging TikTok’s AI-powered performance solution Smart+ to drive 28% uplift in return on ad spend on trendy tech accessories