• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• -63%

  Lower CPA*

• +337%

  Uplift in CTR*

• +250%

  Uplift in CVR*

Australian fashion accessories brand drives 250% uplift in conversion rates with retargeting strategy on TikTok Catalog Ads campaign

• >7.1M

  Impressions*

• 192K

  Video views at 100% retention*

• -50%

  Lower CPM (Lifetime) than other advertising platforms

Blending effective creatives with strategic targeting on Spark Ads to make over 7.1M impressions and positive return on ad spend

• >8.4M

  Impressions

• >77K

  Conversions (App Installs)

• >44.3%

  CVR

Australian game studio drives 44.3% CVR on app installs with authentic content promoting mental wellness

• 3.5x

  ROAS (Overall)

• 10x

  ROAS on 'Complete Payment' objective

• >11.8M

  Total views

Australian home and furniture brand finds winning formula to increase ROAS by 1,458% through full funnel ad campaign