• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +71%

  Higher CTR*

• -16%

  Lower CPA*

• +31%

  Higher CVR*

Learn how a full-funnel approach on TikTok helped Tradiespec convert more tradies into leads for ute rentals

• -24%

  Lower CPA*

• +77%

  Uplift in CTR*

• +28%

  Uplift in ROAS*

Leveraging TikTok’s AI-powered performance solution Smart+ to drive 28% uplift in return on ad spend on trendy tech accessories