Agencies play a pivotal role in helping brands discover their voice, engage communities, and drive real business results on TikTok. As our platform and advertising solutions continue to evolve, so does the incredible ecosystem of agency partners that guide brands to success.
To better celebrate the diverse capabilities of our partners and highlight those driving industry-leading impact, we are thrilled to announce the evolution of the TikTok Badging Program for agencies.
Today, we are transitioning from a single-tier badging structure to a two-tier model, introducing the all-new Premier Agency Partner tier alongside our established Agency Partner tier. This updated structure is designed to champion the broad expertise across our badged network while highlighting top-scale investment and performance globally.
Here is a closer look at what the new two-tier structure means for partners and advertisers alike.
Agency Partners: Certified experts driving full-funnel success
The Agency Partner badge represents an established mark of platform excellence, awarded to qualified agencies that demonstrate exceptional performance, operational capability, and certified team expertise.
Agencies that earn this badge have successfully demonstrated our core criteria of TikTok Excellence, Experience, and Commitment. These partners have a proven track record of helping brands navigate the platform, showing specialized expertise in TikTok advertising objectives and full-funnel campaign strategy.
Premier Agency Partners: Recognizing best-in-class performance
The newly launched Premier designation is an exclusive honor awarded to a select group of top-performing partners worldwide.
As the highest level of recognition within the agency program, Premier status celebrates partners that consistently demonstrate excellence on TikTok through proven business results, deep platform expertise, and an unwavering commitment to TikTok-first marketing.
Premier agency partners blend deep platform specialization with sophisticated media execution, consistently driving innovation, advanced campaign optimization, and top-tier business impact for complex advertiser portfolios.
A trusted signal for brands
With the TikTok partner ecosystem growing faster than ever, brands need an intuitive way to identify the ideal agency partner for their specific goals.
This updated badging framework provides a transparent and trusted signal for advertisers. Whether collaborating with a badged Agency Partner to launch and scale performance campaigns or aligning with a Premier Agency Partner for a large-scale specialized activation, brands can operate with total confidence, knowing they are working with vetted, high-performing platform specialists.
Find your next agency partner
From launching your first campaign to scaling an advanced media strategy, our badged agencies are ready to help you succeed on TikTok.
Ready to unlock your brand's full potential? Explore our global network of badged Agency and Premier Agency Partners in the TikTok Partner Directory today.
This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary.