From expanded measurement and ad integrity solutions to new advertiser controls, TikTok continues to build a more transparent, measurable, and trusted advertising ecosystem.

New research and guidance on how brands can scale creator partnerships responsibly while maintaining brand safety, suitability, authenticity, and audience trust.

New brand suitability controls—TikTok Video Exclusion List and TikTok Profile Feed Exclusion List—give advertisers greater flexibility over where their ads appear.

All three of TikTok's third-party brand safety and suitability measurement partners are now able to provide advertisers with post-campaign misinformation reporting for the content that runs alongside their ads in the For You feed.