• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 14%

  Increase in Ad Recall across Pulse

• 3.4%

  Lift in Store Visits

• 27.5M

  Video Views

Creating Halloween Success with Seasonal Pulse, Video Shopping Ads and Spark Ads

• 25%

  lower CPA vs. non-search media

• 72%

  lift in CTR vs. non search media

• 28%

  higher ROAS vs. non search media

Improving sleep and conversions with a Search Ads Campaign

• 28%

  lift in ROAS

• 21%

  higher payment completion rate

• 18%

  lower CPA

Savouring lower-funnel success with Spark Ads and Smart+ Optimization

• 190%

  higher conversions vs. previous campaign

• 19%

  lift in ROAS

• 23%

  Lower CPA

Driving smooth success with Smart Performance Campaign, Spark Ads and Interactive Add-Ons

• 60%

  Lift in ROAS vs. business as usual

• 38%

  Lower CPA vs. campaign benchmark

• 25%

  Decrease in Cart Abandonment

Weaving success with Spark Ads, High Spending Power targeting and Events API

• 141%

  Higher Avg. ROAS

• 58%

  Reduction in CPA

• 1.17%

  Increase in Conversion Rates

Exceeding lower funnel goals with Spark Ads, Interactive Add-Ons and Value Based Optimization

• 25%

  decrease in CPM

• 18%

  decrease in CPA

Reducing costs per acquisition by 18% using Spark Ads and Value-Based Optimization.

• +205%

  ROAS vs. target

• -45%

  CPA vs. target

• +18%

  CTR

Exceeding lower-funnel goals with In-Feed Ads, Spark Ads and Video Shopping Ads

• +450%

  Unit Sales

• +174%

  Revenue on Website

• -31%

  CPA Compared to Goal

Accelerating sales with creator-led content and a test and learn strategy

• 49.2%

  Lower CPA with DSA

• 3.2%

  Increase in CTR with DSA

Increasing holiday sales at a lower CPA using Dynamic Showcase Ads