• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 27.3%

  Lift in Ad Recall vs campaign benchmarks

• 28%

  Higher TopView VTR vs. benchmarks

• 6.4%

  Lift in Brand Favourability

Inspiring consideration for a new demographic with TopView, Top Feed and Creators

• 21.8%

  Lift in Ad Recall

• 8.1%

  Lift in Purchases

• 1.98x

  incremental ROAS

Driving full-funnel measurable growth with Creators, Smart+ and Unified Lift

• 8.1%

  Lift in Purchase Intent

• 7%

  Lift in Brand Preference

• 18%

  Lift in Ad Recall

Fueling brand discovery and reach with Top Feed and In-Feed Video

• 23%

  Lift in Ad Recall vs. industry benchmark

• 11.3%

  Lift in Brand Association with “Canadian Made”*

• 12%

  Lift in Keyword Association

Cooking up national pride with In Feed Ads, Spark Ads and Measurement

• 19.2M

  Overall Impressions

• 18.5M

  Video Views

• 42%

  SOV achieved

Celebrating Pride with Out of Phone, In-Feed Ads and Creator Partnerships

• 17M

  Video Views

• 9%

  Higher CTR (vs. benchmark)

• 68%

  Higher VTR (vs. benchmark)

Turning a Valentine’s trend Into success with Creator Partnerships, Interactive Add-Ons & Instant Page

• 20M

  Out of Phone impressions

• 27%

  More efficient CPA

• 7.5x

  Lift in positive brand image*

Cutting through the noise with In-Feed Ads and Out of Phone

• 28%

  Higher TopView VTR vs. benchmarks

• 2.9M

  Impressions with Pulse

• 5%

  Lift in Store Visits*

Fetching upper funnel success with TopView, Pulse and Out of Phone

• 18.8M

  Video Views

• 3.6M

  Unique Reach

• 4.9%

  Lift in Brand Awareness

Streamlining healthcare access with Pulse, Spark Ads and In-Feed Ads

• 58%

  higher Engagement vs. benchmark

• 7.2%

  lift in Ad Recall

• 155%

  higher VTR vs. benchmark

Unleashing awareness success with Creators, In-Feed Ads and Digital Out-of-Home