• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• -42%

  Cost per Engaged Session

• 261%

  Lift in CTR vs. BAU

• +310%

  Avg session engagement

Delivering high-quality traffic with Smart+ Engaged Session

• 17%

  higher ROAS vs. existing benchmarks

• 16.2%

  lift in Ad Recall

• 5.7%

  lift in Brand Favourability

Powering full-funnel performance with Pulse and Smart+

• 21.8%

  Lift in Ad Recall

• 8.1%

  Lift in Purchases

• 1.98x

  incremental ROAS

Driving full-funnel measurable growth with Creators, Smart+ and Unified Lift

• 39%

  Higher ROAS with Smart+

• 295%

  Purchase Lift with Smart+

Boosting conversion with Smart+ Catalog automation

• 191%

  Higher Website ROAS vs. BAU campaign

• 58%

  Lower CPA vs. BAU campaign

• 533%

  Higher Add to Cart Rate vs. BAU campaign

Driving exceptional ROAS for high-value furniture purchases with Smart+ optimization

• 28%

  lift in ROAS

• 21%

  higher payment completion rate

• 18%

  lower CPA

Savouring lower-funnel success with Spark Ads and Smart+ Optimization