• 17%

  higher ROAS vs. existing benchmarks

• 16.2%

  lift in Ad Recall

• 5.7%

  lift in Brand Favourability

Powering full-funnel performance with Pulse and Smart+

• 120K

  Total Engagements

• 71K

  Unique Views

• 5%

  Lift in Brand Favourability

Boosting the spirit of Black Friday shopping with Spark Ads and TikTok LIVE

• 18.8M

  Video Views

• 3.6M

  Unique Reach

• 4.9%

  Lift in Brand Awareness

Streamlining healthcare access with Pulse, Spark Ads and In-Feed Ads

• 14%

  Increase in Ad Recall across Pulse

• 3.4%

  Lift in Store Visits

• 27.5M

  Video Views

Creating Halloween Success with Seasonal Pulse, Video Shopping Ads and Spark Ads

• 25%

  lower CPA vs. non-search media

• 72%

  lift in CTR vs. non search media

• 28%

  higher ROAS vs. non search media

Improving sleep and conversions with a Search Ads Campaign

• 28%

  lift in ROAS

• 21%

  higher payment completion rate

• 18%

  lower CPA

Savouring lower-funnel success with Spark Ads and Smart+ Optimization

• 11%

  lift in ROAS efficiency

• 88%

  more efficient CPA

• 2x

  higher conversion rate

Sparkling success with a Search Ads Campaign

• 1.3M

  Unique Reach

• 17.3M

  Video Views

• 39.6%

  Lift in Ad Recall

Sweet success with Spark Ads and Creator Partnerships

• 190%

  higher conversions vs. previous campaign

• 19%

  lift in ROAS

• 23%

  Lower CPA

Driving smooth success with Smart Performance Campaign, Spark Ads and Interactive Add-Ons

• 60%

  Lift in ROAS vs. business as usual

• 38%

  Lower CPA vs. campaign benchmark

• 25%

  Decrease in Cart Abandonment

Weaving success with Spark Ads, High Spending Power targeting and Events API

• 17M

  Video Views

• 9.2%

  Lift in Ad Recall

• 9.2%

  Increase in Store Visits

Springing into success with creator partnerships and Video Shopping Ads

• 934K

  Video Views

• 660K

  Impressions

• 476K

  Reach

Brewing brand love with Spark Ads and a smart blend of humour