Covering fandoms, #BookTok, Light TV viewers, and measurement best practices across TikTok's entertainment research (LiveRamp box office and Samba tune-in studies). TikTok is the UK's cultural home for entertainment discovery, offering marketers a playbook for turning fandom passion into ticket sales and tune-in.

TikTok partnered with LiveRamp to measure how ad exposure translates into real UK box office ticket sales, analysing 74 studies across film studios. It examines the impact of format strategy, creative variety, campaign timing, genre, and fandom communities like BookTok on driving cinema attendance and new customer acquisition for film marketers.

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Keep reading to find out how to download a tailored 2026 TikTok marketing calendar for your region.