Covering fandoms, #BookTok, Light TV viewers, and measurement best practices across TikTok's entertainment research (LiveRamp box office and Samba tune-in studies). TikTok is the UK's cultural home for entertainment discovery, offering marketers a playbook for turning fandom passion into ticket sales and tune-in.

TikTok partnered with LiveRamp to measure how ad exposure translates into real UK box office ticket sales, analysing 74 studies across film studios. It examines the impact of format strategy, creative variety, campaign timing, genre, and fandom communities like BookTok on driving cinema attendance and new customer acquisition for film marketers.

TikTok teamed up with Samba again for 2026, this time digging into 33 UK studies, and the takeaway is pretty simple: people really are discovering what to watch on TikTok, then heading straight to the telly to watch it. The report's big themes are that mixing several ad formats together (with premium ones like Pulse leading the charge) works best, staying visible before and after a launch keeps momentum going, and TikTok is surprisingly good at winning over "Light TV Viewers."

Learn how to automate TikTok commerce campaigns with Smart+ Catalog Ads. Discover setup tips to reduce manual optimisation and improve performance at scale.

See how Smart+ Catalog Ads help agencies automate campaign decisions, reduce manual optimisation and focus on strategic growth opportunities.

Poor data signals are behind more underperforming TikTok campaigns than any creative issue. Here's the setup checklist to fix it before Peak season.

Help clients avoid Peak season performance issues before they start. The TikTok campaign foundation audit every agency should run before budgets increase.

How TikTok drives retail growth: Lessons from Circana's analysis of 97 geo lift studies

New research with Ipsos shows how TikTok transforms consideration into momentum, building confidence, accelerating decisions, and turning interest into action through engaging, high-impact experiences.

The Premium Pay-off: How High-Impact Formats Deliver Cheaper Business Outcomes

A data-backed look at how TikTok's advanced performance tool unlocks incremental growth and ROI.

Read to learn why moments of market volatility make brand-building more essential than ever – and how TikTok can help you drive both immediate returns and enduring brand value.