From expanded measurement and ad integrity solutions to new advertiser controls, TikTok continues to build a more transparent, measurable, and trusted advertising ecosystem.

This quarter, we've made significant progress in enhancing the safeguards and standards that matter most to advertisers. Here are the key updates.

Everything you need to know about TikTok's approach to safety, privacy and transparency.

We're providing insight into the work we put into protecting our community and our platform's integrity.

Following a year of progress on our sustainability journey, we are happy to announce our global commitment to Ad Net Zero.

Learn about how we're building the most trusted entertainment platform in the world.

TikTok and Valentine’s Day for Agencies: Tap into new audiences with holiday content

As part of our mission to continuously improve our safety efforts, we started the Transparency Forum event series. Learn about the important trust and safety issues we've tackled so far. At TikTok, we strive to be transparent and accountable to our users and you, the brands, agencies and partners we work with. As part of our mission to continuously improve our safety efforts, we started the Transparency Forum – an event series where we discuss updates and our tangible progress in making TikTok the safest place for creative self-expression. Read on for a recap of the important trust and safety issues we've tackled so far.

We're working to build the most trusted entertainment platform in the world.

We build privacy into TikTok by design, and give our community a range of controls to manage their online presence to decide the TikTok experience that’s right for them.