TikTok partnered with LiveRamp to measure how ad exposure translates into real UK box office ticket sales, analysing 74 studies across film studios. It examines the impact of format strategy, creative variety, campaign timing, genre, and fandom communities like BookTok on driving cinema attendance and new customer acquisition for film marketers.

TikTok teamed up with Samba again for 2026, this time digging into 33 UK studies, and the takeaway is pretty simple: people really are discovering what to watch on TikTok, then heading straight to the telly to watch it. The report's big themes are that mixing several ad formats together (with premium ones like Pulse leading the charge) works best, staying visible before and after a launch keeps momentum going, and TikTok is surprisingly good at winning over "Light TV Viewers."

How TikTok drives retail growth: Lessons from Circana's analysis of 97 geo lift studies

This quarter, we've made significant progress in enhancing the safeguards and standards that matter most to advertisers. Here are the key updates.

TikTok continues to grow its portfolio of measurements solutions to uncover the insights that maximise media efficiency and impact.

How Wonderskin Became a Beauty Powerhouse with a Performance-First Strategy

In the dynamic world of digital marketing, understanding the real impact of your advertising efforts is crucial. A recent study conducted in collaboration with TikTok, the digital agency Precis, and the measurement platform Alvie sheds light on how traditional attribution models may significantly undervalue TikTok's contribution to e-commerce success.

Explore data-backed strategies and creative tips tailored to help fashion SMBs thrive on TikTok.

Our new global certification empowers digital marketers to showcase their skills in TikTok advertising.

Monitor your deployed ads, track your key metrics, and tackle any issues post-campaign launch.

Shoot and edit video content that’s primed for advertising with TikTok’s guide to Production.

This summer, small-medium sized businesses can soak up all the opportunities that TikTok has to offer.