By Dan Madden UKI Independent Agency Lead

Covering fandoms, #BookTok, Light TV viewers, and measurement best practices across TikTok's entertainment research (LiveRamp box office and Samba tune-in studies). TikTok is the UK's cultural home for entertainment discovery, offering marketers a playbook for turning fandom passion into ticket sales and tune-in.

A data-backed look at how TikTok's advanced performance tool unlocks incremental growth and ROI.

Read to learn why moments of market volatility make brand-building more essential than ever – and how TikTok can help you drive both immediate returns and enduring brand value.

We analysed 200 best-in-class TikTok videos and surveyed 7500 TikTok users across 5 markets to discover the three main principles auto brands can use to produce creative that really drives results.

Tech & telco brands thrive on innovation and creativity, and the opportunity to express this on TikTok is huge. But this opportunity can also invite questions: what's the most effective type of creative for my audience? What type of content will really get my brand results?

It's no secret that TikTok is an incredibly creative platform. But with all that opportunity can come challenges: what's the most effective type of creative for my audience? What type of content will really get my supermarket brand results?

Here's how you can connect with new customers and keep your products top of mind with existing customers. Keep scrolling to see some top tips for CPG success on TikTok. For more info, download our CPG playbook for small-medium businesses.

From #FoodTok to #BeautyTok, TikTok has become the go-to place for consumers to discover food, drink and beauty products, presenting endless opportunities for CPG brands on the platform.

A sprawling shopping mall in the palm of your hand, TikTok is a key discovery and sales driver for retail & ecommerce products,

Discover how Handsome Scent, a small Irish business, founded by Paul Jackman has harnessed TikTok to grow its fragrance brand and achieve thousands of orders.