• Start advertising
  • Solutions
  • Create
  • Learn
  • Support

Consideration

From watching to wanting

Here at Funnel HQ, we turn insights into action. Spot trends and uncover opportunities with TikTok Market Scope, then use Brand Consideration ads to turn leaned-in audiences into high-intent customers.

Get started

Consideration

Inside TikTok’s Funnel HQ

TikTok is committed to helping businesses like yours bridge the gap from awareness to conversion with full-funnel solutions for every stage of the journey.

Consideration

Unlock mid-funnel growth

Learn how to harness TikTok Market Scope and Brand Consideration ads to capture high-intent audiences and drive measurable business impact.

Download guide

Brand Consideration ads

Brand Consideration ads

Brand Consideration is our bespoke mid-funnel growth objective designed to activate leaned-in audiences and deepen consideration, all powered by TikTok Market Scope.

Learn more

Audience insights

Audience insights

Harness TikTok Market Scope to learn who your audience is, how they move through the funnel and what content drives them to take action.

Learn more

Brand perception

Brand perception

Discover how people feel about your brand, what they're searching for and which creators influence perception. Plus, get enhanced industry analysis to see how you stack up against your competitors.

Learn more

See how brands turn interest into action
Explore all case studies
Bloom Nutrition
Health and wellness brand Bloom Nutrition used Brand Consideration ads to grow high-intent audiences, giving GMV Max a stronger mid-funnel foundation to drive conversions and scale efficiently.
Increase in conversions
41%
Blended ROAS (GMV Max + Consideration Ads)
6%
Read full case study
Natura
With TikTok Market Scope and Brand Consideration ads, Brazilian beauty brand Natura moved high-intent audiences further down the funnel, driving stronger consideration and preference.
Increase in consideration audience
16.8%
Incremental lift in preference
2.8pp
See case study
C&A
Brand Consideration ads helped fashion retailer C&A turn mid-funnel audiences into measurable gains across ad recall, preference, and purchase intent.
Incremental lift in brand preference
11.4pp
Incremental lift in purchase intent
10.0pp
Read full case study
NEST New York
Fine fragrance brand NEST New York used TikTok-first creator content, Spark Ads, and Catalog Ads to drive consideration and website visits during peak holiday shopping season.
Clicks
59.7K
Click-through rate
0.97%
Read full case study
Virgin Voyages
By mobilizing 1,000+ creators, Virgin Voyages brought its cruise experience to life on TikTok, deepening consideration through authentic, community-driven discovery.
Increase in TikTok-referred traffic to website
696%
Creators participated
1K+
Read full case study
Mazda
Japanese auto brand Mazda used TikTok Automotive Ads to drive consideration for its CX-90 model line, delivering lower CPA and stronger lifts in purchase intent and ad recall.
Lift in purchase intent
5.4%
Decrease in CPA
10%
Read full case study
Bloom on TikTok for Business
Natura on TikTok for Business
C&A on TikTok for Business
NEST New York on TikTok for Business
Virgin Voyages on TikTok for Business
Mazda on TikTok for Business
Full funnel hub
It’s giving full funnel

Explore the hub