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Show off your fashion and brand style with ads on TikTok

Find your brand's next biggest fans – on the platform where global shopping trends are born.

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Fashion and clothing marketing on TikTok for Business

Why advertising here works

The essential storefront

The essential shopfront

64% of TikTok users have discovered new fashion products on TikTok.

Source
Game-changing results fashion and apparel

Get game-changing results

35% of TikTok users bought fashion products or services they first saw or learnt about on the platform.

Source
Shopping state of mind fashion and apparel

Shopping state of mind

66% of TikTok users are likely to purchase a new fashion product they learnt about on TikTok.

Source

"TikTok has been instrumental in Gioselin's growth, driving increased sales and customer loyalty through authentic, engaging content."

Esposito Dora
Digital Marketing, Gioselin

Runway-ready solutions for every fashion advertising campaign

Smart+
Catalog Ads
In-Feed Ads

AI-power your fashion ads

Unlock AI-powered efficiency by automating your clothing ads management across targeting, bidding and creatives. All Smart+ needs are your assets, budget and goals.

Smart+

AI-power your fashion ads
Unlock AI-powered efficiency by automating your clothing ads management across targeting, bidding and creatives. All Smart+ needs are your assets, budget and goals.

Learn more

Catalog Ads

Tailored ads drive sales
Catalog Ads delivers tailored product recommendations on the For You page and other placements to boost sales on your fashion and clothing website.

Learn more

In-Feed Ads

Fashion ads seen first
Capture your audience using fashion and clothing ads with in-feed branding solutions such as TopView and Top Feed.

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Fashion ad success stories

BSCO

The Philippines-based fashion brand was able to achieve 14.9x ROAS on Video Shopping Ads with retargeting and 3.17% CVR using LIVE Shopping Ads.

14.9x

ROAS

3.17%

CVR

See case study

Off-White

The American streetwear brand used a branded TikTok LIVE to stream the release of the Virgil Abloh collection and offer the community exclusive access to the show.

33M+

Video views

100K

Livestream attendees

See case study

Hugo Boss

The legendary fashion house used a global Branded Hashtag Challenge to help launch a special Christmas collection in collaboration with celebrated illustrator Justin Teodoro.

3B+

Video views

11.8%

Lift in ad recall

See case study

HUH Clothing

Mental health awareness brand, HUH Clothing, used Spark Ads to capture leads and leveraged Custom Audiences, Lookalike Audiences and Community Interaction to take their brand to the next level.

1.9M

Impressions

2.5K

New followers

See case study

Save the Duck

To support the launch of their new products and spread the word on TikTok, Save the Duck leveraged Spark Ads and a full-funnel campaign strategy to engage new audiences and increase brand awareness.

4.8%

Follower growth

2x

Organic follower base

See case study

Brands like yours that have joined the TikTok community

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Arms of Eve
Cainte
Crea
Golden Goose
ispy
LAVU
Syafiq
ruru
Arms of Eve
Cainte
Crea
Golden Goose
ispy
LAVU
Syafiq
ruru
Fashion and Apparel Marketing on TikTok for Business
Ready to elevate your fashion and clothing ads?

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