مجوهرات عقيل النمر Akil Alnemer Jewellery

The objective

Blending heritage with innovation through high-end jewellery designs

Founded by three brothers who shared a passion for fine craftsmanship and timeless design, Akil Alnemer Jewellery draws upon the family’s deep-rooted expertise in gold trading, a legacy passed down through generations.

Being one of the first businesses to recognising a gap in ecommerce and modern jewellery designs with high-end quality, the brothers created a brand balancing both heritage and innovation.

On TikTok, @goldalnemer0 has over 43K followers, regularly engaging their audience with product-focused video content featuring their jewellery.

Having already advertised on TikTok before, Akil Alnemer Jewellery launched this new campaign with a focus on increasing sales.

The solution

Innovative AI-driven audience targeting combined with an authentic content strategy to maximise brand impact

To reach these goals, Akil Alnemer Jewellery developed a performance-driven TikTok strategy centred on automation, relevance and authentic delivery. The campaign focused on lowering CPA, increasing ROAS and improving CTR, with all activity structured to drive incremental conversions and maximise sales.

Targeting was set to reach potential customers across Saudi Arabia, using TikTok’s Smart+ solution to automate campaign management and continuously refine targeting. By allowing the AI to learn from real-time performance signals, the campaign was able to automatically identify and reach the users most likely to convert, improving both efficiency and scale over time.

To ensure that ads felt native to the platform, the jewellery brand delivered its creative through Spark Ads, TikTok’s in-feed format that serves paid content directly within the For You feed in a way that feels natural to users. By building on high-performing organic posts and preserving all native engagement, Spark Ads helped create an experience that felt like organic content while still delivering strong paid outcomes.

The creative strategy focused on product feature and product display videos. Each asset showcased individual jewellery pieces with clean visuals, refined composition and an elegant presentation designed to highlight craftsmanship, gold quality and the luxurious appeal of the designs.

This combination of Smart+ targeting, Spark Ads delivery and premium product-led creative enabled Akil Alnemer Jewellery to run a highly optimised campaign built for both performance and brand impact.

The results

Driving outstanding performance with Smart+ campaigns

The campaign delivered strong performance against all key objectives, significantly improving both efficiency and conversion outcomes. By activating Smart+ and continuously refining creative delivery, Akil Alnemer Jewellery achieved a CPA of 82.76 SAR while driving a ROAS of 14.5 and a CTR of 4.34.

Smart+ played a central role in these outcomes, streamlining optimisation and ensuring that investment was focused on the audiences most likely to convert. Combined with ongoing testing, a data-driven approach maximised engagement and supported stronger conversion performance, turning high intent views into measurable sales.

Beyond the core metrics, the campaign also had a wider impact on the business. It strengthened Akil Alnemer Jewellery’s presence among Saudi audiences, contributed to a noticeable increase in sales and footfall to local stores, and reinforced the brand’s reputation for luxury and craftsmanship. The uplift in demand has also given the team the confidence and momentum to explore new product lines inspired by customer demand, with a key learning for future activity that creative quality and authenticity must always come first.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.