• +205%

  more SKAN installs

• +44%

  lower average CPI

• 3x

  more monthly installs

Scaling Turkey's largest taxi hailing company through a tactical Smart+ campaign

• 67M+

  video views in 10 days

• 12

  ROAS

• 2.9%

  CTR

Capitalising on seasonal summer demand to drive sales for innovative heat protection products

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• -50%

  cost per lead

• -60%

  cost per appointment

• 5.3X

  return on investment

Achieving scalable growth with a highly efficient lead generation campaign

• -21.3%

  cost per lead

• +37.3%

  conversion rate

• +13%

  video view rate

Maximising lead generation efficiency through Smart+ targeting

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

• 12m

  impressions

• €3.85

  CPM

• €9.2

  cost per lead

A strategic TikTok One campaign driving outstanding brand awareness

• 0.88%

  CTR

• 1.4k+

  conversions

• 1.8m

  reach

An innovative automotive brand launches in Italy with a strategic TikTok campaign

• 19m+

  engagements

• 32k

  visits

• 1k

  new leads

Increasing leads with campaign tools designed for automotive advertisers

• 246

  purchases

• 2m+

  views

• 88K+

  6 second video views

Driving ticket sales with a high-impact localised campaign

• 3.8m+

  impressions

• 8k+

  leads generated

• +40%

  qualified leads

Leveraging TikTok's lead generation tools increase test drives and conversions