• +3.4%

  Uplift in new consideration audience from the pre-campaign baseline

• +5.7%

  Increase in intent-to-watch metrics among GenZ and Young Adult audiences.

• 20%

  Higher New Consideration rate compared to the standard Video View objective

BBC iPlayer partnered with Havas and TikTok to move beyond top-of-funnel awareness and drive genuine consideration among Gen Z and Young Adult audiences. Using TikTok's new Brand Consideration Ads (C-Ads), powered by an Awareness Consideration Conversion model analysing 8-12+ user behaviours, the campaign targeted high-intent users via native creative from "The Kim Kardashian Diamond Heist" and "Daddy Issues Season 2." Results exceeded expectations: a 1.50% New Consideration Rate (the highest of any ad product used), 44% lower cost-per-consideration than Web Traffic, plus brand lift gains across intent to watch (+5.7%), brand preference (+3.3%), and ad recall (+2.9%).

Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns

• €1M

  revenue from sales

• 30.4

  ROAS

• €1.23

  CPA

Creating outstanding ROAS through creator partnerships, authentic content, and Smart+ delivery

• 4.2M+

  impressions

• 1.43

  CPM

• 0.82

  cost per click

A strategically timed Halloween campaign to promote the film of the season

Turning Clicks into Sold-Out Shows: How NYBA became one of the leading marketing companies for Live Entertainment through TikTok

• 1.46%

  CTR​

• 6.71

  ROAS

• $0.71

  cost per click​

Maximizing ticket sales for a popular Broadway show through a targeted Search Ads Campaign​

• +52%

  Box office sales

• 82%

  Sales lift when exposed to multiple formats

• +90%

  VTR on creator content

Lionsgate saw a blockbuster result for the UK release of Imaginary, leveraging the power of TikTok to drive a remarkable 52% boost in box office sales among exposed audiences.

• +5.4%

  Ad recall

• +3.5%

  Familiarity

• +2.4%

  Intent

Building awareness in Spain for Yellowstone with SkyShowtime's campaign.

• 125%

  Uplift in Spending

• 25%

  Decrease in Average CPA

Successfully reducing customer acquisition costs & expanding campaign reach by leveraging Smart+

• 41.6M

  Reach of TikTok Users in Pakistan

• 14.5%

  Higher 15s Focused VTR versus industry benchmark

• 9.3%

  Lower CPM versus industry benchmark

Striking a chord within the TikTok community through TopView, Top Feed and In-Feed solutions to show off the local music magic!

• +24%

  ROAS

• +14%

  CTR

• -12.5%

  CPA

Boosting Engagement with TikTok Creative Challenge in a High-Scaled Environment

• 13m

  video views

• 202%

  more followers

• 49%

  lower CPA vs other platforms

Selling more tickets by spreading the joy and FOMO of Hideout Festival through TikTok