Prestige Smile Clinic Group

The objective

Setting out to increase bookings for a premium beauty clinic in UAE

Founded in 2020, by Sayed Al-Marah, Prestige Smile Medical Center is a premium, multi-specialty outpatient clinic that offers world-class aesthetics, anti-aging, and dental treatment services. As one of the premier clinics in Dubai specialising in cosmetic treatments, the clinic has expanded into a thriving network, spanning multiple branches across the UAE.

@prestigesmileclinic uses TikTok both organically and through paid campaigns. Having previously leveraged TikTok advertising tools successfully, this campaign focused on engaging clients to increase leads, bookings.

The solution

Gathering leads with a single-image asset to encourage increased service bookings

Targeting audiences in Ajman, Dubai, and Sharjah, the Lead Generation campaign focused on delivering informative content designed to inspire Prestige Smile Clinic’s audience to register their interest.

Using in-app Instant Forms for lead generation with instant messaging features, the clinic reduced friction for potential leads, with qualification taking place at a later stage. Capturing leads directly within the TikTok app through Instant Forms provides a TikTok-native, fully immersive way to generate leads.

The solution enabled:

• Reduced friction in the user form experience

• The building of customer and email lists

• Instant lead capture

• Real-time synchronisation with the Customer Relationship Management (CRM) system

• Multiple form templates to choose from, tailored to specific lead generation needs

The built-in instant messaging integration enabled the clinic to immediately continue direct conversations with potential customers who had registered interest and convert into real bookings.

In terms of content, Prestige Smile Clinic approached the campaign using a single-image creative, promoting Hijama (cupping therapy) sessions as part of a healthy lifestyle. The creative asset was designed to efficiently inform the audience about the offer, pricing, and key details, while encouraging lead capture.

The results

Successfully converting interested customers with in-app instant messaging features

The campaign successfully achieved its goals, with a low 1.9USD cost per conversion, 10% conversion from conversations to appointment bookings, and 70% conversion from appointment booking at the Clinic visit rate.

With support from their TikTok account manager, Prestige Smile Clinic benefitted from new features such as the instant messaging within TikTok lead generation campaigns, which the clinic believes was a key reason for the campaign's success in terms of the actual bookings which resulted from the campaign.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.