• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• 33%

  higher CTR lift vs control

• 3X

  more efficient CPC vs control

Leveraged Multi-Link ads to drive higher engagement and reduce cost per click.

• +44%

  CVR

• -94%

  CPA

• -56%

  CPC

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

• +16%

  ROAS

• +26%

  conversions

• +17%

  new customer acquisition rate

Learn How boohooMAN Boosted ROAS and New Customer Acquisition with TikTok Smart+ Website and App

• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 0.88%

  CTR

• 1.4k+

  conversions

• 1.8m

  reach

An innovative automotive brand launches in Italy with a strategic TikTok campaign

• 2M+

  2-3s video views

• 29.2M

  campaign impressions

• 8.18%

  video view rate

Building on well-established brand love with an authentic content-driven campaign

• 19m+

  engagements

• 32k

  visits

• 1k

  new leads

Increasing leads with campaign tools designed for automotive advertisers

• 701k+

  users reached

• 29.5%

  increase in ROAS vs previous campaign

• 16%

  decrease in CPA vs previous campaign

Using tactical ad formats to deliver high conversions for a seasonal campaign

• 125.4%

  increase in ROAS

• 42.6%

  increase in click through rate

• 130%

  increase in conversion rate

Strategically leveraging shoppable ad features, amplifying a Spotlight appearance on Dragon’s Den