• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• 33%

  higher CTR lift vs control

• 3X

  more efficient CPC vs control

Leveraged Multi-Link ads to drive higher engagement and reduce cost per click.

• 62.5M

  video views

• 3.2M

  unique users

• 212K

  video views at 100%

Reimagining banking for an entertainment-first platform

• +44%

  CVR

• -94%

  CPA

• -56%

  CPC

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

• +16%

  ROAS

• +26%

  conversions

• +17%

  new customer acquisition rate

Learn How boohooMAN Boosted ROAS and New Customer Acquisition with TikTok Smart+ Website and App

• +39%

  LPV rate

• +157%

  ROAS

• -58%

  cost per purchase

Learn How Sephora UK Drove ROAS with a TikTok Search Ads Strategy

• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 125.4%

  increase in ROAS

• 42.6%

  increase in click through rate

• 130%

  increase in conversion rate

Strategically leveraging shoppable ad features, amplifying a Spotlight appearance on Dragon’s Den

• 63%

  Lower CPA vs Benchmark

• 3.8x

  Higher CVR vs Benchmark

• 41%

  Higher CTR vs Benchmark

Successful TikTok App Install Campaign Achieves 63% Lower CPA for Zong

• 125%

  Uplift in Spending

• 25%

  Decrease in Average CPA

Successfully reducing customer acquisition costs & expanding campaign reach by leveraging Smart+

• 50%

  Decrease in Cost Per Acquisition

• 47%

  Increase in Conversion Rate

• 42%

  Higher ROAS

Ray-Ban supercharged sales and boosted efficiency in the US market with Smart+ Catalog Ads, TikTok's AI-powered automation solution.