• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• +52%

  Box office sales

• 82%

  Sales lift when exposed to multiple formats

• +90%

  VTR on creator content

Lionsgate saw a blockbuster result for the UK release of Imaginary, leveraging the power of TikTok to drive a remarkable 52% boost in box office sales among exposed audiences.

• 5.8 M

  Total Reach

• >20M

  Impressions

• 12.5%

  Ad Recall

Igniting Gen Z Engagement on TikTok Through Branded Mission and Creator Content

• 3.8m

  users reached

• 28.6m

  impressions

• 1.75€

  CPM

Increasing product awareness with strategic ad creatives

• 701k+

  users reached

• 29.5%

  increase in ROAS vs previous campaign

• 16%

  decrease in CPA vs previous campaign

Using tactical ad formats to deliver high conversions for a seasonal campaign

• +29%

  Uplift in Ad Recall

• +26%

  Uplift in Awareness

• +5%

  Uplift in Brand Association

Shortening the distance with your community thanks to TikTok

• +3k

  leads​

• +10m

  video views​

• +4m

  reach​

Leveraging TikTok’s Lead Generation tool to drive sign-ups for Cepsa’s loyalty scheme.​

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality

• 1806%

  increase in complete payments YOY

• 92%

  decrease in CPA YOY

• 4.81%

  return on ad spend

Glowing up the shop with TikTok

• 12⁺M

  impressions

• 1.09€

  CPM

• 186.4k

  Video Plays at 75%

Finding the perfect campaign accessory: Spark Ads

• 332%

  increase in new users signups

• 74%

  reduction in CPI

• 63%

  increase in conversion rate

Increasing download volume and gaining new user registrations within the app

• 120K

  App Installs

• 51%

  Decrease in CPI

• 2K

  Paid Subscriptions

Driving app installs for Brass