• +44%

  CVR

• -94%

  CPA

• -56%

  CPC

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

• 19m+

  engagements

• 32k

  visits

• 1k

  new leads

Increasing leads with campaign tools designed for automotive advertisers

• 43%

  click-through rate Smart+ vs Manual

• 25%

  cost per install Smart+ vs Manual

• 60%

  CVR Smart+ vs Manual

Helping activity tracker app Sweatcoin drive installs with the new Smart+ campaign type.

• 45%

  Lower CPL vs. Other Channels Branded Assets (Premium Segment Campaign)

• 4%

  Lower CPL vs. Other Channels Creator Assets (Mass Segment Campaign)

• 24%

  Lower CPL vs. Branded Assets within TikTok (Mass Segment Campaign)

Pioneering Efficiency: How Vodafone Streamlined Creative Production with TikTok's Digital Avatar Creative Solutions

• +28%

  Higher 6-sec VTR

• -8%

  Lower CPI

• -18%

  Lower Cost Per Registration on Average

QNB Finansbank Leverages TikTok Creative Consultancy for Efficient Testing of New Video Concepts

• 3x

  Conversion Rate vs. Other Channels

• - 38%

  CPL vs. Other Channels

• 7x

  Growth in TikTok’s Share of Conversions

Gamified Campaign on TikTok Drives Record-Breaking CPLs for Vodafone

• 38%

  more app installs

• 43%

  boost in registrations

• 54%

  lower cost per install

Ranking 8th in the App Store thanks to a well-executed TikTok campaign

Exploring how M&S used TikTok Creative Exchange for a scalable solution to TikTok-first content

• 2.8x

  more leads

• 13M

  impressions

• 35%

  increase in engagement

Test driving multiple approaches to advertising on TikTok

• 178%

  increase in followers

• 1.3M

  reach

• 30%

  YoY increase in revenue​

Attracting new users with strategic campaigns on TikTok

• 200K+

  Conversions

• 4K%+

  Increase in spending

• 2K%+

  Increase in gross profit

Embracing TikTok for a new kind of product advertising