• 2.08

  ROAS

• 1.68

  ROAS by Day 7

• $1.13

  cost per install

Maximising performance by optimising delivery of creator content

• +632%

  total lead volume

• +590

  signed contracts

• -64.5%

  cost per lead

Leveraging TikTok One to generate high quality leads through authentic creator content

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

• 2M+

  2-3s video views

• 29.2M

  campaign impressions

• 8.18%

  video view rate

Building on well-established brand love with an authentic content-driven campaign

• 5.8 M

  Total Reach

• >20M

  Impressions

• 12.5%

  Ad Recall

Igniting Gen Z Engagement on TikTok Through Branded Mission and Creator Content

• +28%

  relative lift on First Trip by a New User in Perú

• +20%

  relative lift on User Registrations in Colombia

• +19%

  relative lift on User Registrations in Chile

Effectively increase App penetration in strategic markets

• +29%

  Uplift in Ad Recall

• +26%

  Uplift in Awareness

• +5%

  Uplift in Brand Association

Shortening the distance with your community thanks to TikTok

• +2.6x

  Order Volume

• +3.2x

  Return On Ad Spend

• +182%

  Click-Through Rate

Driving US expansion and skyrocketing return on ad spend with TTCC.

• +16%

  Return On Ad Spend

• -20%

  Cost Per Acquisition

• +10%

  Conversion Rate

How dating app Hily used the ultimate testing strategy for maximising ROAS on TikTok

• 3x

  Conversion Rate vs. Other Channels

• - 38%

  CPL vs. Other Channels

• 7x

  Growth in TikTok’s Share of Conversions

Gamified Campaign on TikTok Drives Record-Breaking CPLs for Vodafone

• 6%

  conversion rate

• 8.81

  total ROAS

• +2.9m

  views

Mouth-watering content and creator collaboration drives conversions for the UK’s Ooh & Aah Cookies

• 25+M

  views

• 34%

  longer watch time than the benchmark

• 16.8%

  increase in brand awareness (unaided)

Nikon Europe puts creators into the driver’s seat, blurring the boundaries between marketing and art