• 22%

  ROAS increase

• 8%

  growth in purchase rate

• €3.5

  cost per purchase

Achieving continuous growth with a full-funnel strategy powered by AI

• 67M+

  video views in 10 days

• 12

  ROAS

• 2.9%

  CTR

Capitalising on seasonal summer demand to drive sales for innovative heat protection products

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• 11.82x

  blended ROAS

• 7231

  purchases

• 11.18m

  impressions

Driving outstanding ROAS with a powerful sales campaign for a Saudi fashion brand

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 4.2M+

  impressions

• 1.43

  CPM

• 0.82

  cost per click

A strategically timed Halloween campaign to promote the film of the season

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• 33%

  higher CTR lift vs control

• 3X

  more efficient CPC vs control

Leveraged Multi-Link ads to drive higher engagement and reduce cost per click.

• 62.5M

  video views

• 3.2M

  unique users

• 212K

  video views at 100%

Reimagining banking for an entertainment-first platform

• 24.2m

  impressions

• 224k

  video views

• 12k

  job applications

Attracting job applicants with a content-driven strategic campaign