• +3.4%

  Uplift in new consideration audience from the pre-campaign baseline

• +5.7%

  Increase in intent-to-watch metrics among GenZ and Young Adult audiences.

• 20%

  Higher New Consideration rate compared to the standard Video View objective

BBC iPlayer partnered with Havas and TikTok to move beyond top-of-funnel awareness and drive genuine consideration among Gen Z and Young Adult audiences. Using TikTok's new Brand Consideration Ads (C-Ads), powered by an Awareness Consideration Conversion model analysing 8-12+ user behaviours, the campaign targeted high-intent users via native creative from "The Kim Kardashian Diamond Heist" and "Daddy Issues Season 2." Results exceeded expectations: a 1.50% New Consideration Rate (the highest of any ad product used), 44% lower cost-per-consideration than Web Traffic, plus brand lift gains across intent to watch (+5.7%), brand preference (+3.3%), and ad recall (+2.9%).

• 43%

  increase in applicants

• 120k+

  reached through TikTok

• 55

  leads in the first month

Connecting with GenZ applicants with innovative lead generation processes

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• -50%

  cost per lead

• -60%

  cost per appointment

• 5.3X

  return on investment

Achieving scalable growth with a highly efficient lead generation campaign

• 2.71DKK

  cost per lead

• 1019

  total leads

• 1235

  total conversions during black week

Launching a full-funnel introductory campaign for a scaling jewellery brand

• 1.9USD

  cost per conversion

• 10%

  of leads converted to actual appointments

• 70%

  clinic visit from booking rate

Increasing clinic visits with a tactical lead generation campaign

• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• 0.88%

  CTR

• 1.4k+

  conversions

• 1.8m

  reach

An innovative automotive brand launches in Italy with a strategic TikTok campaign

• 19m+

  engagements

• 32k

  visits

• 1k

  new leads

Increasing leads with campaign tools designed for automotive advertisers

• +113%

  increase in conversions

• +195%

  increase in clicks

• 17%

  decrease in CPC

A highly successful lead generation campaign driven by Smart+ targeting

• 63%

  decrease in CPA

• 18%

  decrease in cost per loan

• 28%

  reduction in CPM

Increasing leads with Smart+ and Deep Funnel Optimisation

• 3.5k

  clicks

• 1.32SAR

  CPC

• 4.61SAR

  CPM

Strategically combining ad tools to drive growth for a beauty brand during Ramadan