• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

• +3,472

  Incremental purchases

• +7.5x

  Incremental ROAS

• +2.5%

  Relative lift

Domino’s proves incremental ROI with TikTok’s Conversion Lift Study, driving more purchases and boosting return on ad spend.

• 30%

  more efficient than other media channels on average

• 2x

  more memorable than ads on other social platforms

• 75%

  increase in spend YoY post econometric analysis

Using TikTok’s MMx data, Magic Numbers helped Little Moons measure their media performance and proved TikTok is their most cost efficient channel.

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +177%

  increase in Conversions

• 9.5X

  conversions attributed by Fospha to TikTok vs last-click

• +30%

  efficiency

Helping Siroko to achieve performance objectives, including boosting sales and reducing CPA, by measuring TikTok value beyond last click attribution

• +15%

  Ad Recall Lift

• 2.38M

  Total Reach

• 21.1M

  Total Impressions

Lay's Scores Big in Portugal with UEFA Champions League TikTok Campaign

• +28%

  relative lift on First Trip by a New User in Perú

• +20%

  relative lift on User Registrations in Colombia

• +19%

  relative lift on User Registrations in Chile

Effectively increase App penetration in strategic markets

• +29%

  Uplift in Ad Recall

• +26%

  Uplift in Awareness

• +5%

  Uplift in Brand Association

Shortening the distance with your community thanks to TikTok

• +28%

  Higher 6-sec VTR

• -8%

  Lower CPI

• -18%

  Lower Cost Per Registration on Average

QNB Finansbank Leverages TikTok Creative Consultancy for Efficient Testing of New Video Concepts

• +9.4%

  Extra Reach TikTok generated across the broad target audience

• x3

  TikTok Efficiency in incremental reach vs TV

• x8

  TikTok Efficiency in incremental impact vs TV

Efficiently extend your TV reach with TikTok.