ROB NICOLAS x Open Air Lumnezia
Driving a sold-out festival through authentic storytelling and full-funnel performance campaigns
- Professional services
- Media & entertainment
- Solutions (3)
- 143M
total impressions
- +11.9%
ad recall
- +10.6%
awareness
e.l.f. Cosmetics
Driving full-funnel impact with creator-led content and premium TikTok placements
- Makeup & beauty
- Solutions (10)
- 35.7%
lift in ad recall
- 14.96%
add-to-cart growth
- 14.47%
complete payment growth
McFIT
A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.
- Sports
- Solutions (13)
- +159%
conversions
- +203%
clicks
- +118%
reach
Molabyah Association for Honoring the Female Guests of Ar-Rahman
A multi-phased strategic campaign gathering learnings for ongoing success
- Non-profit & government
- Solutions (2)
- 17.3M
Reach of TikTok Users in Pakistan
- +4%
Increase in Average Play Time
- -8%
Decrease in Cost Per Reach
Gourmet Foods
Gourmet Foods, the first local CSD brand to leverage TikTok Creative Exchange in Pakistan!
- Food & beverage
- Solutions (2)
- -54%
Cost per Lead vs Benchmarks
- +42%
Conversion Rate vs Benchmarks
- 2.2x
TikTok efficiency vs Total digital
Mercedes-Benz Vans
Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign
- Automotive
- Solutions (10)
- +28%
relative lift on First Trip by a New User in Perú
- +20%
relative lift on User Registrations in Colombia
- +19%
relative lift on User Registrations in Chile
Cabify
Effectively increase App penetration in strategic markets
- Mobile apps
- Technology
- Travel
- Solutions (9)
- +29%
Uplift in Ad Recall
- +26%
Uplift in Awareness
- +5%
Uplift in Brand Association
Durex
Shortening the distance with your community thanks to TikTok
- Healthcare & pharmaceutical
- Personal care
- Solutions (9)
- 3x
Conversion Rate vs. Other Channels
- - 38%
CPL vs. Other Channels
- 7x
Growth in TikTok’s Share of Conversions
Vodafone
Gamified Campaign on TikTok Drives Record-Breaking CPLs for Vodafone
- Telecommunications
- Solutions (4)
- +40%
avg watch time per video views
- +19%
increase in 25% video views
- 7.9%
lift in ad recall metrics
HP Instant Link
Raising awareness of HP Instant Ink service with TikTok Creative Exchange
- Technology
- Solutions (4)
- 33.7M
Impressions
- 2.5M
unique users reached
- 292k
clicks
MediaWorld
Generating engagement and awareness for Microsoft and Windows 11 with a whole new audience across Italy.
- Retail
- Technology
- Solutions (3)
