• 2.08

  ROAS

• 1.68

  ROAS by Day 7

• $1.13

  cost per install

Maximising performance by optimising delivery of creator content

• +15.7%

  Page View

• +13%

  Start Checkout

• +12.2%

  Add Payment Info

Conversion Lift Study to prove TikTok incrementality on website traffic and purchased events, implementing pixels and applying a performance-oriented strategy.

• 16%

  Overall Quantity of Purchase Increase

• 13%

  Average Cost per Purchase Decrease

• 10%

  Increase in Click Through Rate (CTR)

Themify iOS achieves its performance goals on TikTok by using the new Smart + beta for iOS

• +15%

  Relative Lift for Generic Keyword Searches on Google

• +22%

  Relative Lift for Brand Keyword Searches on Google

• +31%

  Booking Intent Exposed vs Control

WeRoad uses Search Lift to prove TikTok incrementality on Google searches and Web conversions

• -50%

  decrease in CPA (vs optimizing towards Installs)

• 4.42pp

  ROAS on Android campaigns

Supporting Domino's Pizza establish its app as the preferred shopping platform.

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality

• +48%

  Completed Payment Uplift

• +33pp

  Complete Payment after Optimization

• -25%

  Reduction in Cost per Acquisition

Driving customer acquisition and conversions for leading Italian mobile network ho. Mobile.

• +24%

  ROAS

• +14%

  CTR

• -12.5%

  CPA

Boosting Engagement with TikTok Creative Challenge in a High-Scaled Environment

• 18%

  increase in ROAS

• 15%

  reduction in CPA

• 98%

  increase in complete payment events

Helping The Essence Vault to achieve performance objectives including boosting sales and reducing CPA, by integrating data connections.