• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• +15.7%

  Page View

• +13%

  Start Checkout

• +12.2%

  Add Payment Info

Conversion Lift Study to prove TikTok incrementality on website traffic and purchased events, implementing pixels and applying a performance-oriented strategy.

• 30%

  more efficient than other media channels on average

• 2x

  more memorable than ads on other social platforms

• 75%

  increase in spend YoY post econometric analysis

Using TikTok’s MMx data, Magic Numbers helped Little Moons measure their media performance and proved TikTok is their most cost efficient channel.

• 915k

  interactions

• +81k

  new followers

• +71m

  impressions

Targeting a new market with TikTok’s advertising solutions

• +15%

  Relative Lift for Generic Keyword Searches on Google

• +22%

  Relative Lift for Brand Keyword Searches on Google

• +31%

  Booking Intent Exposed vs Control

WeRoad uses Search Lift to prove TikTok incrementality on Google searches and Web conversions

• +245m

  impressions

• +1215%

  total business growth

• +9.5mDKK

  in revenue

Empowering self-expression and individuality through sales of men’s watches and jewelry

• +3k

  leads​

• +10m

  video views​

• +4m

  reach​

Leveraging TikTok’s Lead Generation tool to drive sign-ups for Cepsa’s loyalty scheme.​

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality

• +68%

  increase in followers

• +1.5m

  impressions

• +414k

  reach

Increasing a football community thanks to TikTok ads

• +24%

  ROAS

• +14%

  CTR

• -12.5%

  CPA

Boosting Engagement with TikTok Creative Challenge in a High-Scaled Environment

• 1.9k

  completed payments

• 10

  return on ad spend

• +2.6k

  new followers

Taking TikTok sales to new heights across the UK with Video Shopping Ads