• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 300%

  decrease in cost per conversion

• +400%

  growth in ROAS

• +17%

  conversion lift

Leveraging high-impact ad formats with inspiring creative content to raise awareness and sales

• 2.46

  average view time

• €0.64

  CPM

• 38m

  campaign impressions

Raising brand awareness with a content-driven campaign across multiple ad formats

• 2.5%

  Increase in Ad Recall

• 17%

  Decrease in CPA

• 11.7%

  Uplift in Incremental Purchase

Yemeksepeti Drives Success Through Full-Funnel: Winning Branding & Content Strategy

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +177%

  increase in Conversions

• 9.5X

  conversions attributed by Fospha to TikTok vs last-click

• +30%

  efficiency

Helping Siroko to achieve performance objectives, including boosting sales and reducing CPA, by measuring TikTok value beyond last click attribution

• +218%

  Purchases

• +21%

  ROAS

• -21%

  CPA

Scaling peak performance through innovation, building awareness and driving sales for beauty retailer LOOKFANTASTIC during a key retail calendar moment.

• +28%

  relative lift on First Trip by a New User in Perú

• +20%

  relative lift on User Registrations in Colombia

• +19%

  relative lift on User Registrations in Chile

Effectively increase App penetration in strategic markets

• +29%

  Uplift in Ad Recall

• +26%

  Uplift in Awareness

• +5%

  Uplift in Brand Association

Shortening the distance with your community thanks to TikTok

• +9.4%

  Extra Reach TikTok generated across the broad target audience

• x3

  TikTok Efficiency in incremental reach vs TV

• x8

  TikTok Efficiency in incremental impact vs TV

Efficiently extend your TV reach with TikTok.

• -46.1%

  Cost per Complete Payment (VSA vs. Conversion Obj)

• +3.2x

  Increase in Website Qualified Traffic

• +10.8%

  iROAS (Complete Payment, CLS)

Leveraging a Full-Funnel Strategy and Conversion Lift Study to prove incrementality

• 14.9m

  impressions​

• 7.96M

  reach​

Creating world class paid-media campaigns ​by thinking TikTok-native​