• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 9.2%

  uplift in ad recall

• 15.65%

  relative lift in purchase

• 3.7%

  uplift in intent

Learn how Bolt ran a full-funnel ad campaign and used Unified Lift to prove how their campaign influenced consumer behaviour and drove conversions.