• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 3.2M

  Impressions

• >830

  Leads generated in 18 days

• -49.9%

  Lower CPA*

Home and electronics retailer finds creative ways to generate interest for 35th anniversary sale with TikTok Digital Avatar and Lead Generation campaign

• +9%

  Increase in leads collected*

• -11%

  Decrease in Cost Per Lead*

• +29%

  More Leads converted to customers*

Driving lower cost per lead with improved user experience on the Question Card Instant Form.

• 6.7x

  ROAS

• +43%

  Livestream GMV

• +11k

  Growth in followers

TikTok Shop drives sales and propels a global beauty brand to the number one spot in just a single month