• +24%

  watchtime vs. TikTok avg.

• +53%

  VTR 6-sec vs. TikTok avg.

• 5M+

  impressions (Berlin & Munich over 4 weeks)

JBL leverages brand ambassador Dilara to bring content into the real world using TikTok's new "Out-of-Phone" format to reach new audiences and drive engagement across in-app and offline touchpoints.

• 4x

  absolute budget spending leveraging D7 tROAS solution

• 184%

  D7 ROAS progression from D0 ROAS

• 100%

  of the client’s ad revenue D7 ROAS KPI achieved

Bravestars scales iOS growth 4x with Day 7 ROAS ad revenue optimization on TikTok

• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• 60%

  increase in Lead Volume

• 48%

  lower Cost per Lead

• 32%

  lower Cost per Qualified Lead

How Linh Anh Beauty Clinic increased lead volume by 85% with Multiple Location Selection

• 410%

  uplift in lead volume

• 37%

  lower cost per qualified lead

• 32%

  lower cost per booking

How Zema Achieved 410% More Leads with Smart+ Lead Generation's Multiple Location Selection

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 4.8%

  increase in Ad Recall

• ~20M

  Impressions

• ~20K

  H5 Carousel Image Views

How Mastercard Singapore used TikTok to champion autism awareness

• 2x

  Higher Awareness than the KSA Norm

• 2.8x

  Higher Message Association than the KSA Norm

• 2.5x

  Higher Favorability than the KSA Norm

How Shahid took over TikTok in KSA to celebrate the launch of the 2024/25 Saudi Pro League season by leveraging innovative solutions to generate massive buzz in the market.

• +7.7%

  lift in unaided awareness

• +7%

  incremental reach on top of TV campaign

• 1.6x

  higher impact on online Ad Awareness

How Telkomsel Leveraged TikTok + TV Integration and Full-Funnel Marketing for Ramadan Success

• 23M

  Video views in 2023

• -92%

  Lower Cost Per Lead in 2023 vs 2022

• -68%

  Lower Cost Per Click on web conversion ads

Breaking creative barriers to grow brand love, user loyalty and business results on TikTok

• 472%

  higher click-through rates compared to the market median

• 600Million+

  impressions across key markets

• 3X

  more units sold during the campaign periods

Using Boston Consulting Group's (BGC) 6 Demands framework, Unilever ran a two-month campaign in five markets, leveraging TikTok creator-led packages to drive over 600 million impressions across key markets.